Pivotal Website Redesign

The Pivotal Helix; an electric, single-seat flying aircraft needed to transform their website to match the immersive experience the Helix offers its customers.

The Team
Creative Director
Senior Product Designer (me)
Design System Designer
Visual Designer

My Role
Audit the current site for content, layout, and navigation. Create zone diagrams for core pages to redesign. Design components and pages in desktop and mobile breakpoints. Create high fidelity prototypes of components and pages.

The Challenge

People who visited the website left with more questions than answers. They saw the aircraft and wanted to learn more about it, but the search for information was a daunting task. Our point of view was: offering a new, high-end product to a niche audience requires a web experience with minimal friction and maximum inspiration.