YETI Year in Preview Website
A campaign website experience to make Yeti customers aware of all the different ways to participate in YETI’s epic events.
The Team
Creative Director
Senior Visual Designer
My Role
I worked with the creative director to establish the look and feel of the campaign site. I created designs in desktop, tablet, and mobile breakpoints and prototyped them for client presentation and developer reference. I worked closely with developers to implement our designs and animations.
YETI is a category leader in outdoor everything. However, they didn’t have a simple, interactive way to make their customers aware of all the different epic Yeti events. The Year in Preview was designed to be a platform for outdoor enthusiasts to have the opportunity to begin looking forward and scheduling activities right to their calendars for the upcoming year.
An interactive year of events in 4 clicks
YETI loyalists are eager to be outside, not in front of a computer. By choosing what they’re interested in, and music to set it to; customers have a personalized and engaging video, event recommendations, and the ability to add to calendar — all in matter of moments.
Your personalized 2023 calendar
YETI doesn’t just sell drinkware and coolers — they sell the spirit of adventure. ‘Year in Preview,’ makes good on that brand promise; surveying interests and tailoring recommendations for each customer, increasing loyalty and engagement along the way. The observed impact following the campaign was 1.3 million social views and 200+ million impressions.
Indigo Awards 2023 Agency Winner
Gold Winner in Website Design
Gold Winner in Branding for Travel
Gold Winner in Interactive Design
Silver Winner in Branding for Events
